Brian L. Hall

Case Studies

Deep dives into real projects where design meets measurable business impact. Each case study explores the challenges, process, and quantifiable results.

Featured Case Studies

All Case Studies

Exception Handling in Relay TMS

Redesigned exception workflows to reduce context switching and standardize how logistics teams resolve shipment issues. Improved resolution times by 30% and enhanced user satisfaction.

Exception HandlingLiveViewDesign SystemUser Workflows
NFI Industries2022-2023
COMING SOON

E-commerce Platform Optimization

Complete redesign of checkout flow and product discovery for major retailer. Improved conversion rates by 28% and reduced cart abandonment by 40%.

E-commerceConversion OptimizationA/B TestingMobile First
PMall2010-2012
COMING SOON

Marketing Platform Redesign

Complete redesign of GKiC's marketing website and resource hub. Increased lead generation by 50% and improved content engagement metrics.

MarketingLead GenerationContent StrategyInformation Architecture
GKiC2012-2014
COMING SOON

Design System Implementation

Built a design system across platforms. Reduced development time by 40% and ensured consistent user experience across multiple applications.

Design SystemsComponent LibraryScalabilityDocumentation
NFI Industries2022-2023

My Case Study Approach

Research & Discovery

Understanding user needs, business goals, and technical constraints through research and stakeholder interviews.

Design & Development

Creating user-centered solutions through iterative design and implementation with modern technologies.

Measure & Iterate

Tracking success metrics, gathering user feedback, and continuously improving the solution.

Want to discuss a project?

I'm always open to discussing new projects, creative collaborations, or opportunities to be part of something meaningful. Feel free to reach out if you'd like to discuss how my skills and experience could benefit your team or project.

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Designed and developed by B. Hall