Brian L. Hall

Professional Experience

Over the years, I've had the privilege of working with diverse companies across various industries. Each role has contributed to my growth as a designer and developer, building a unique skill set that combines technical expertise with creative problem-solving.

Professional Growth & Skills Evolution

1

2005-2010: Foundation Years

During my early career, I developed a strong foundation in visual design principles, print publication, and basic web design. I started to recognize the importance of user-centric design for creating exceptional digital experiences and my commitment to continuous learning.

Visual DesignPrint ProductionPhotographyContent Management
2

2010-2015: Technical Growth

This era marked significant growth in my technical capabilities. I focused on web design and development, learning to create responsive websites and e-commerce platforms while improving my understanding of user behavior and design psychology.

Responsive Web DesignJavaScriptE-commerceUX FundamentalsWireframingCMS Systems
3

2015-2020: UX Specialization

During this period, I formalized my UX education with a Master's in Human-Computer Interaction and focused on applying user-centered design principles to complex projects. I developed expertise in usability testing, user research, and information architecture.

Usability TestingInformation ArchitectureInteraction DesignData VisualizationFrontend Frameworks
4

2020-Present: Full-Stack UX

My current phase integrates UX design with advanced frontend development skills. I'm particularly interested in design systems, component-based architecture, and creating cohesive user experiences across complex applications.

Design SystemsComponent ArchitectureLiveViewElixir/PhoenixTailwind CSSAccessibility

Recent Experience

NFI Industries

2017 - Present

UX Designer & Frontend Developer

NFI Industries is a leading supply chain solutions provider offering logistics, distribution, and transportation services across North America. As a key member of their technology team, I've been responsible for transforming complex logistics software into responsive and user-friendly interfaces.

Key Contributions:
  • Led the UX redesign of the Transportation Management System, improving task efficiency and overall usability while aligning design strategy with business and operational goals
  • Contributed to the development of a scalable component library in LiveView and Tailwind CSS, improving design consistency and accelerating front-end implementation across multiple projects
  • Collaborated with cross-functional teams to integrate user-centered design practices, driving alignment between design, engineering, and operations through workshops and iterative feedback loops
  • Championed design standards across digital platforms, helping teams integrate inclusive design practices into both workflow and development pipelines
  • Provided design guidance and mentorship within the team, helping strengthen collaboration, improve design quality, and establish shared best practices
UX DesignLiveViewPhoenixElixirTailwind CSSDesign Systems
NFI Industries Logo

Calamos Investments

2015 - 2017

Web Developer

Calamos Investments is a global investment management firm specializing in alternative investments and risk-managing strategies. As their web developer, I was responsible for creating a cohesive digital presence for this respected financial firm.

Key Contributions:
  • Designed and developed the main corporate website, improving user engagement by 35% and reducing bounce rates by 28%
  • Created an interactive financial dashboard that made complex investment data accessible to clients, increasing client engagement with financial reports
  • Built multiple custom templates using Sitecore CMS templates, improving the efficiency of content updates by 60%
  • Executed marketing initiatives by designing and implementing microsites and campaign landing pages with high conversion rates
Web DevelopmentSitecore CMSBootstrapJavaScriptData VisualizationResponsive Design
Calamos Investments Logo

GKIC

2012 - 2014

Web Designer

GKIC (Glazer-Kennedy Insider's Circle) is a leading provider of marketing training and resources for small businesses. I joined the company during a period of significant digital transformation, taking responsibility for creating and maintaining their web presence as they expanded their online offerings.

Key Contributions:
  • Created three new websites and redesigned four heavily utilized sites, including the main corporate website
  • Developed wireframes, sitemaps, and mockups to provide clear direction for web projects
  • Worked closely with project managers and backend developers to ensure projects remained on track and within budget
  • Designed high-converting landing pages for marketing campaigns, contributing to a 25% increase in lead generation
Web DesignHTML/CSSWordPressWireframingUI DesignMarketing Design
GKIC Logo

PMall

2010 - 2012

Web Designer

PMail (PersonalizationMall) is a top 500 e-commerce retailer specializing in personalized gifts and merchandise. During my period of significant online growth, I joined their team to enhance the user experience and visual design of their e-commerce platform.

Key Contributions:
  • Developed UI, wireframes, sitemaps, and screen mockups for an e-commerce platform handling millions in annual sales
  • Redesigned the product customization interface, resulting in a 22% increase in completed orders
  • Managed site updates and designed various online materials, including logos and branding materials
  • Conducted user interviews and usability tests to gather insights, which informed significant UX improvements
E-commerceUI DesignUser ResearchGraphic DesignUsability TestingConversion Optimization
PMall Logo

Earlier Career

Slack and Company

2010

Web Designer

At Slack and Company, a premier branding firm in North America, I worked with a team to implement a new CMS platform for DuPont Chemical Co. using Microsoft SharePoint, gaining valuable experience in enterprise-level digital solutions.

SharePointCMS ImplementationWeb Design

PDS

2009 - 2010

Manager of Web Services

At Premier Data Services (PDS), I managed the creation and development of websites for both internal and external clients. I handled all aspects of the web development process while mentoring junior members and managing relationships with external web programmers.

Team ManagementProject ManagementClient RelationsWeb Development

Marist School

2007 - 2008

Photography and Web Content Manager

As the Photography and Web Content Manager at Marist School in Atlanta, I led a comprehensive redesign of the school's website, streamlining the architecture to enable non-ICT staff to maintain it. I also built a resource library for marketing and implemented new web content policies.

Information ArchitecturePhotographyContent ManagementTraining

Magnest Street

2005 - 2007

Graphic Designer

Initially hired as a Graphic Designer at Magnest Street, I was later promoted to assistant to the Director of Technical Design, where I managed the implementation of web images and streamlined the new and existing digital asset delivery process and proof printing process for the Xerox iGEN.

Print DesignWeb GraphicsProcess OptimizationTechnical Design

Interested in Working Together?

I'm always open to discussing new projects, creative collaborations, or opportunities to be part of something meaningful. Feel free to reach out if you'd like to discuss how my skills and experience could benefit your team or project.

© 2025 Brian Hall. All rights reserved.

Designed and developed by B. Hall